Alema Fitisemanu | UX Designer
Multi-industry designer & startup founder
Muse Case Study
A memory-making app that allows users to connect their favorite songs, journal entries and photos to create meaningful memories
Project Summary
Problem Domain: Journaling, Memory-making
Timeline: 3 months, Jan. 2020 - Mar. 2020
Role & Team: Lead UX Designer, Team of 4
Tools: Figma
Methodologies: paper prototypes, digital prototypes, ideation sessions, user interviews, lab usability testing, field usability testing, business model creation, iterative design
Final Product: hi-fi running app, downloadable from the iOS App Store
Problem
Traditional memory-making methods can be time-consuming and one dimensional. Journaling can takes lots of time and effort, and taking pictures only captures a slice of an experience.
Early Design Process
Final Designs
Reflections & Impact
In the long-term, we believe that Muse has the chance to bring self-reflection back into the lives of young adults in a fresh and fun way. We all make so many memories each and every day of our lives; we hope that Muse can be a means to make those memories stronger, creating records for us to look back on and enjoy.