ALEMA FITISEMANU DESIGN
Stanford product designer and consumer startup founder, with added leadership and team management experience
Hong Law Practice Case Study
B2B law firm management platform aimed at improving firm culture and accountability
Problem Domain: Law Firm Performance Metrics and Productivity
Timeline: 1 month, Jun. 2019 - Jul. 2019
Role & Team: Lead UX Designer, Team of 3
Methodologies: needfinding interviews, low-fi paper prototyping, digital prototyping, usability testing, user interviews
Final Product: proof-of-concept, desktop law firm performance metric dashboard
Managing a law firm is very difficult. Keeping track of all your attorneys billable hours and other performance metrics is tedious.
Without this information, firm culture suffers from a lack of transparency and defaults to the industry's toxic work culture.
Early Design Process
Drafting a new experience
New data graphs for billable hours, revenue and work life balance
Reflections & Impact
Working with Hong Law Practice was a great opportunity to learn about and design for an industry that I had no prior experience in. For the first time in design career I was able to take the lead on product design, and face the ambiguities of product design in the field.
Not knowing where to start, I was able to learn that one of the secrets to design is active listening, and observing what the lay of the land was. From there I was able to make out certain areas where improvements could be made, based off of the user needs I heard and observed.
These practices of active listening and observing first were universal lessons that I will take with me in future design projects.