Alema Fitisemanu | UX Designer
Multi-industry designer & startup founder
Gameready Case Study
With Gameready, Stanford students can discover athletics events, claim group tickets and manage their athletics rewards
Project Summary
Problem Domain: Athletics Events and Student Ticketing
Timeline: 3 months, Jan. 2020 - Mar. 2020
Role & Team: Lead UX Designer, Team of 4
Tools: Figma
Methodologies: paper prototypes, user interviews, usability testing, comparator studies, style guides, journey mapping, grounded theory, RITE testing, Nits vs Needs
Final Product: hi-fi Figma iOS mobile prototype
Problem
Finding what athletics events are happening, or even knowing if you can go to them is a massive problem for Stanford University students. Add to it a confusing student ticketing process, and you have low turnout to your athletics competitions.
"When she was on the website, she got confused by all of the different ticketing options. Her inability to find a ticket left her discouraged and no longer wanting to go to the game at all."
User interview log with Sarah, a Stanford student
Early Design Process
"I like this a lot. It will be easy to coordinate as a group, and manage everyone’s tickets."
"There is a nice look to it. My email’s cluttered. It's nice in how it's laid out."
Jack C.
Psychology major, longboarder, Stanford student
Final Designs
"'Events that fit your schedule' is nice; it's my favorite. Because they're events you know that you can fit in and know you can go. That's most helpful as a student."
Marilyn F.
Environmental engineer, basketball fan, Stanford student
Reflections & Impact
When designing Gameready, one ethical consideration we had was how we would prioritize sports. In designing our home screen, we tried to emphasize the discovery of different sports, outside of the commonly attended football, basketball and baseball games.
We included a ‘Try Something New’ category to encourage students to attend sports events that they have not attended before. Additionally, we utilized the full screen images of the athletes playing their sport to encourage student’s curiosity in discovering what lesser known sports look like.