Problem Domain: Art
Timeline: 1 year, Jun. 2021 - May 2022
Role & Team: Founder and Chief Technology Officer, Lead Designer, Team of 3
Methodologies: paper sketches, usability testing, digital prototyping, user interviews, iterative design
Final Product: alpha web app (now deactivated), hi-fi digital mock-ups
Getting involved in the art world is near impossible if you are not born an insider.
From having to attend parties, to being very wealthy, or well networked in the art space, today’s art world does not cater to the uninitiated.
"Is it wrong to say that I don't like any pieces in this exhibit?"
Art newcomer, Stanford grad, LACMA exhibit disliker
Early Design Process
Point of sale → lifetime user value
Continual artist-user relationship development, daily engagement, viral shareability
Fleur conceptual graphics
Early adopter support